FOUNDATION WEB

Building the Digital Foundation For Your Trade Business

Foundation Web is a leading digital marketing consultancy specialising in Web and SEO services for tradespeople across Manchester and the United Kingdom. Whether you’re a roofer, plumber, electrician, or any other skilled tradesperson, we focus on establishing the digital foundation your business needs to thrive. We’re not just about building websites; we consult with you at every stage as your business grows, ensuring your online presence evolves with your success.

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About Us

Foundation Web: Your Digital Marketing Partner

Foundation Web are a leading Manchester based web design agency offering web and SEO services for tradespeople and contractors alike across the North West. 

We work with you to build the foundation for digital success. From creative web solutions to demonstrate your services to your prospective clients to SEO (search engine optimisation) to get your website ranking for the best keywords.

Building your

Digital Foundation

Mission

To empower tradespeople with robust digital tools that amplify their business reach and credibility online

Vision

To become the go-to digital partner for trades across the UK, known for our unwavering commitment to quality and results-driven strategies.

We Build You Thrive

Value Proposition

Our expertise lies in crafting tailored web solutions that enhance your online presence, drive leads, and foster growth. With a foundation built on quality, reliability, and innovation, we’re here to support your business’s journey from the ground up.

Tailored

Web Solutions

Digital Marketing Services

We help you build the foundation for your digital success

Web Design & Development

At Foundation Web, we create visually stunning and responsive websites that are tailored to meet the unique needs of your business. Our team ensures your website not only looks great but functions seamlessly, providing a user-friendly experience that drives engagement and conversions.

Web Development

SEO Services

Our expert SEO services are designed to enhance your website’s visibility on search engines. By optimising your site’s content, structure, and technical elements, we help your business achieve higher rankings, attract more organic traffic, and increase your online presence.

SEO Services

Local SEO

Foundation Web specialises in local SEO strategies to help your business stand out in local searches. We optimise your website and listings to ensure you are visible to nearby customers, driving more foot traffic and inquiries from your target community.
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Content Creation

Great content is key to engaging your audience. We offer comprehensive content creation services, including blogs, articles, and web copy, tailored to your brand’s voice. Our content is designed to inform, engage, and convert visitors into loyal customers.
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Analytics & Reporting

Stay informed with our in-depth analytics and reporting services. We track your website’s performance, providing detailed insights on traffic, user behavior, and conversion rates. Our reports help you make data-driven decisions to continually improve your online strategy.
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Website Maintenance

Ensure your website runs smoothly with our reliable maintenance services. We handle updates, backups, security checks, and performance optimisations so you can focus on growing your business without worrying about the technical details.
Web Design Services
We Build You Thrive

We Design and Develop Stunning Websites for Tradespeople

At Foundation Web, we specialise in providing tailored digital marketing solutions for tradespeople and contractors alike. Acting as a one roof solution for all things digital, with our expertise in web design and development, copywriting, SEO and local seo, we work to build a digital foundation for your business to thrive online.

Excellent Design

Efficient Development

WEBSITE DESIGN PROCESS

Where Strategy Meets Digital. Helping your Trade Business Succeed in a Digital World.

Objective: Understand your business, goals, and target audience.

  • Initial Consultation: Meet with the client to discuss their needs, goals, and vision for the website.
  • Project Scope & Requirements: Define the project scope, including the number of pages, functionalities, and any specific design preferences.
  • Research & Analysis: Analyse competitors, industry standards, and user expectations to inform design decisions.
  • Sitemap & Wireframes: Create a sitemap outlining the website structure and wireframes for key pages to visualise the layout and user flow.
  • Content Planning: Collaborate with the client to plan content, including text, images, and multimedia. Determine any content gaps and provide guidance on creation or curation.

Objective: Develop the visual design and user experience of the website.

  • Mood Boards & Style Guides: Present mood boards and style guides to establish the website’s visual direction, including color schemes, typography, and imagery.
  • Design Mockups: Create detailed mockups for key pages, focusing on aesthetics, usability, and branding consistency.
  • Client Review & Feedback: Present the designs to the client, gathering feedback and making revisions as needed.
  • Final Design Approval: Once the client is satisfied, finalize the design and prepare for development.

Objective: Transform the approved designs into a functional, responsive website.

  • Front-End Development: Code the website’s front-end, ensuring it is responsive and optimised for all devices.
  • Back-End Development: Implement any necessary back-end functionalities, such as content management systems (CMS), databases, and custom features.
  • Content Integration: Populate the website with content, ensuring it aligns with the design and functions seamlessly.
  • Basic On-Page SEO: Implement basic SEO best practices, such as meta tags, alt text, and URL structures, to ensure search engine readiness.

Objective: Ensure the website functions correctly across all devices and browsers.

  • Cross-Browser Testing: Test the website on all major browsers (Chrome, Firefox, Safari, Edge) to ensure consistent performance.
  • Responsive Testing: Verify that the website displays and functions properly on various screen sizes, including desktops, tablets, and smartphones.
  • Functionality Testing: Test all forms, links, and interactive elements to ensure they work as intended.
  • Performance Optimization: Optimize images, scripts, and code to ensure fast loading times and smooth performance.
  • Client Review & Pre-Launch Approval: Present the fully functional website to the client for final review and gather any last-minute feedback.

Objective: Deploy the website live and provide ongoing support.

  • Final Preparations: Set up the hosting environment, configure the domain, and ensure all files are ready for deployment.
  • Push Live: Deploy the website to the live server, performing a final check to ensure everything is functioning as expected.
  • Post-Launch Monitoring: Monitor the website for any issues in the first few days, addressing any bugs or errors promptly.
  • Training & Handover: Provide the client with training on how to use the CMS, update content, and manage their website.
  • Ongoing Support & Maintenance: Offer ongoing support packages to assist with updates, security patches, and any future enhancements.
Who We Are

Your Digital Future, Our Expertise: Foundation Web Delivers Excellence.

At Foundation Web, we are more than just a web design agency; we are your dedicated partner in navigating the digital landscape. Founded with a clear mission to empower tradespeople and contractors, we understand the unique challenges and opportunities that come with running a trade business in today's competitive market. We are here to build your digital foudation and build a long term partnership to help your business grow.

Delivering

Excellence

Benefits of Working With A Web Design Agency

Custom Website Design

Tailored design that reflects your brand and meets your business goals.

Responsive Design

Ensuring your website looks great and functions well on all devices—desktops, tablets, and smartphones.

Performance Optimisation

Fast loading times to enhance user experience and reduce bounce rates.

User Friendly Design

Easy-to-use navigation structure to help visitors find what they need quickly.

Content Management System (CMS)

Integration of a user-friendly CMS  (WordPress) allowing you to easily update content.

Basic On-Page SEO Setup

Implementation of meta tags, alt tags, and keyword integration during the design process.

Contact Forms and Lead Capture

Custom forms to capture leads directly from your website.

Image and Video Galleries

Display your work with high-quality images and videos.

Social Media Integration

Connect your website with your social media profiles for seamless sharing and engagement.

Secure Hosting and Domain Setup

Assistance with setting up hosting and domain, including SSL certificates for site security.

Optional Ongoing Monthly Website Management

What is SEO and Do You Need It to Succeed Online?

SEO (Search Engine Optimisation) is the practice of optimising your website to rank higher on search engines like Google. Higher rankings mean more visibility, which leads to more inquiries and jobs. For tradespeople, local SEO is crucial as it helps your business show up in searches from potential customers in your area.
SEO Bolt On

SEO Services

Bolt on SEO Services for your new website and recieve the following every month

We work with you to build a website with strong digital foundations. We then offer on going monthly SEO services to support your trade business in succeeding in the organic search engine results pages.

SEO Services for Trades People

In-Depth Keyword Research

Identify the most relevant and high-traffic keywords for your trade to drive more targeted traffic.

Advanced On-Page SEO

Optimisation of individual pages, including content, title tags, meta descriptions, internal linking, and more.

Local SEO Optimisation

Boost your visibility in local search results with Google My Business setup, local citations, and location-specific content

Link Building Strategy

Develop high-quality backlinks from reputable sites to improve your site’s authority and rankings.

Content Creation and Blogging

Regular blog posts and content updates designed to attract more visitors and improve SEO rankings.

Technical SEO

Improve site structure, crawlability, and indexing with technical optimisations like XML sitemaps, robots.txt, and schema markup.

Analytics and Reporting

Regular reporting to track performance, keyword rankings, and traffic growth, with actionable insights to refine the strategy.

Competitor Analysis

Ongoing monitoring of competitors’ strategies to ensure your site stays competitive.
Why Consider a Website

Why Your Trade Business Needs a Website

In today's digital age, having a website is essential for trade businesses. A professional website not only boosts credibility but also serves as a 24/7 online storefront, showcasing your services, portfolio, and contact information to potential clients. With more people searching online for local services, a website helps your business appear in search results, giving you a competitive edge. It also enables you to highlight customer reviews, special offers, and the unique value you bring to each job. Ultimately, a website builds trust, attracts more clients, and helps grow your trade business.

Helping Trade Business and

Contractors Succeed Online

%

of people judge a company's credibility based on its website design.

%

of online searches for local businesses result in a call or visit within 24 hours.

%

of internet users say they won’t recommend a business with a poorly designed website.

TRADES WE WORK WITH

Electricians

Flooring

HVAC

Electricians

Flooring

HVAC

Landscaping

Locksmithing

Masonry

Painting

Plumbing

Roofing

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Our Digital Marketing Services Extend Across The North West

Bury
Cheadle
Droylsden
Eccles
Hyde
Leigh
Middleton
Oldham
Rochdale
Sale
Salford
Stalybridge
Stockport
Swinton
Trafford
Wigan
Manchester
Ashton-under-Lyne
Altrincham
Bolton
Accrington
Bacup
Barnoldswick
Blackpool
Blackburn
Burnley
Chorley
Clitheroe
Colne
Darwen
Fleetwood
Garstang
Lancaster
Leyland
Lytham St Annes
Morecambe
Nelson
Ormskirk
Poulton-le-Fylde
Preston
Rawtenstall
Skelmersdale
Southport
Thornton-Cleveleys
Alsager
Congleton
Crewe
Ellesmere Port
Knutsford
Macclesfield
Middlewich
Nantwich
Northwich
Runcorn
Sandbach
Warrington
Widnes
Wilmslow
Winsford
Birkenhead
Bootle
Crosby
Formby
Hoylake
Kirkby
Maghull
Prescot
Southport
St Helens
Wallasey
West Kirby
Widnes
Liverpool
Ambleside
Barrow-in-Furness
Carlisle
Cockermouth
Egremont
Kendal
Keswick
Penrith
Whitehaven
Windermere
Workington

Lets build the foundations of your new website today!

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Check Our Pricing

Choose an affordable plan that's packed with the best features for engaging your audience, creating customer loyalty, and driving sales.
Brochure Website
£ 249
Ideal for: Small businesses, contractors, or startups needing a simple, professional online presence.
  • Website Pages: Up to 5 pages (Home, About, Services, Contact, Blog).
  • Custom Layout: Simple, custom design tailored to your brand.
  • Responsive Design: Mobile and tablet-friendly layouts.
  • Basic SEO Setup: Basic on-page SEO (meta tags, alt text, keyword optimisation).
  • Contact Form: Simple contact form integrated with email.
  • Social Media Integration: Links to social media profiles.
  • Content Upload: Client-provided content upload (text, images).
  • Basic Analytics Setup: Google Analytics integration for basic traffic monitoring.
  • 1 Revision Round: One round of design revisions.
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Most Popular
Standard Website Package
£ 499
Ideal for: Medium-sized businesses, professional services, or companies needing more functionality and design flexibility.
  • Website Pages: Up to 10 pages (including Home, About, Services, 10 location pages, Contact, Blog, Portfolio).
  • Responsive Design: Advanced responsive design with custom layouts for mobile and tablet.
  • Custom Design: Detailed, unique design elements tailored to your brand and industry.
  • Advanced SEO Setup: Comprehensive on-page SEO (meta tags, alt text, keyword optimisation, image optimisation).
  • Contact Form: Advanced contact forms with additional fields and conditional logic.
  • Social Media Integration: Embedded social media feeds and sharing buttons.
  • Content Upload: Content upload and basic formatting for text, images, and videos.
  • Blog Setup: Blog page setup with a custom design and categories.
  • Basic CMS Integration: Integration with a content management system (e.g., WordPress) for easy updates.
  • Advanced Analytics Setup: Google Analytics setup with custom goals and tracking.
  • 2 Revision Rounds: Two rounds of design revisions.
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Premium Website Design
£ 749
Established businesses or organisations needing a fully customised, feature-rich website
  • Website Pages: Up to 20 pages (including all standard pages, plus additional service pages, landing pages, 20 location pages, case studies and).
  • Responsive Design: Highly customised responsive design with tailored experiences for different devices.
  • Bespoke Design: Fully bespoke design with advanced UI/UX considerations, animations, and interactive elements.
  • Comprehensive SEO Setup: Extensive on-page and technical SEO (meta tags, alt text, keyword optimisation, image optimisation, page speed optimisation).
  • Advanced Contact Form: Multi-step forms, conditional logic, and CRM integration.
  • Social Media Integration: Advanced integration, including social media login options and interactive feeds.
  • Content Upload: Complete content management, including copywriting services if needed.
  • Advanced Blog/Resource Center: Custom blog setup with advanced features like filtering, categorisation, and related posts.
  • Advanced Analytics and Tracking: Google Analytics setup with custom dashboards, event tracking, and A/B testing setup.
  • 3 Revision Rounds: Up to three rounds of design revisions.
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Contact information

If you are looking to take the next step for your business, get in touch today.

We will work with you to build the Foundation for your digital success.
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Foundation Web are a leading web and SEO agency out of Manchester striving to build the digital foundation for you trade business. 
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